Sensory descriptive analysis internal development

For most of our projects linked to new product development, we want to investigate in detail the sensory proximities/differences perceived between samples. For this objective, we usually rely on sensory maps obtained from Flash Profile. After the judges have ranked the products on each of their selected descriptors, the sensory map is obtained by generalized Procrustean analysis (GPA) (Gower, 1975). Depending on the objective of the study, we can use the descriptive sensory map to compare several prototypes to an internal reference, or to compare several competitor samples to our own products for benchmarking. 

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