Sense of Smell Institute

Aromachology (coined by the Sense of Smell Institute [SSI], USA, 1982) is based on the interrelationship of psychology and odor, that is, its effect on speci c feelings (e.g., relaxation, exhilaration, sensuality, happiness, and achievement) by its direct effect on the brain. 

Sense of Smell Institute President Avery Gilbert 145 East 32nd Street New York, NY 10016-6055 www.senseofsmell.org... 

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