Semantic transmutation

The problems of various types in the conventional stereochemistry are highly entangled as the result of the semantic transmutation described in the preceding subsections. It is impossible to solve the entangled problems if we maintain the conventional terminology of stereochemistry. Hence, the conventional terminology should be entirely reconsidered to restructure stereochemistry. 

George Steiner advocates a similar approach in After Babel, Aspects of Language and Translation (London, Oxford, New York Oxford University Press, 1975), where he underlines the study of all meaningful exchanges of the totality of semantic communication (including Jakobson s intersemiotic translation or transmutation ) as the most instructive trend in translation studies (p. 279). 

---