Selling organic meat

after a lifespan of no more than a year, was followed by another co-operative based in Wales there was then Honest to 

Goodness Food and a small meat co-operative based in Dorset. After an initial period of enthusiasm and confidence, these co-operatives ceased trading. 

Logically and logistically, the obvious way for a relatively small number of geographically scattered organic meat producers to sell meat to supermarkets on a regular long-term basis is to band together. 

In 2002 key organic livestock producer groups in the UK set up a livestock marketing federation, FOLMG (the Federation of Organic Livestock Marketing Groups), with four objectives  

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Expansion in the number of outlets selling organic meat. 

To market any product one has to know the customer. Who is the organic meat customer How many are there What do they want How often do they purchase What is their average spend Where do they want to buy from How far will they travel Do they buy fresh, frozen or fresh for freezing What products sell to what age profile Do they always buy organic Do they buy some organic products or mostly organic ... 

Direct selling is also not easy. In this regard, we can draw some insights from the experience of some producers in the Marche Region who have undertaken the production of organic meat as an opportunity for better rewarding their labor (Ansaloni and Bellavia,... 

Meili (2002) confirms this from Switzerland. Organic beef sells very well in the biggest supermarket. The consumer pays 10% to 15% more for the meat and the farmer receives 40% more for the organic animal than for the conventional. The favoured cross for quality organic beef is the Limousin crossed with a dairy breed. This cross can be slaughtered at 550 kg liveweight to make a 300 kg carcass. 

When opening a natural foods retailing establishment, you will need to make some decisions about what products to sell. Will you sell fresh produce and meat If so, your store must have the proper equipment to store such food. Perhaps you are interested in beauty and healthcare products as part of your inventory. Vitamins and supplements are usually offered, as well as frozen and refrigerated prepared foods. Organic eggs, soy cheese, meatless hot dogs and cold cuts, all can be featured in your store. 

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