Selling Different but Related

If you view, or want to view, marketing as part of your future or present business, then let s drill down and learn more about it. Let s get more precise. What is marketing Is marketing different than sales Let s go to some credible sources for definitions of marketing. Kolter and Fox (1985) state that Marketing is 

My wife and I once lived across the street from a freshwater lake. About onee a year, on a whim, one of us would say let s catch some fish. Our fishing rods, with rusted hooks, were in the garage where we left them last year. We laeked bait, so we opened a ean of kernel eorn and headed out in our boat. Over the course of several years, we eonsistently failed to catch anything of significance. 

However, others in our development were consistently successful. Why They were fisher-persons, they were into fishing. They had the right location, equipment, timing, and technique. We were into quick catching, which was not successful, and they had invested in fishing, which was successful. 

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