Selecting collaborative opportunities upstream and downstream

Key issue Where and how to place bets on collaborative opportunities upstream and downstream in the supply chain. 

Beyond sourcing parts and services needed to make and deliver products and service for customers, firms are increasingly looking at collaboration opportunities in new product development and R D. Of course companies can only do this really effectively when they are aligned internally first (see section 10.1 above). Procter Gamble has a stated objective to move towards having 50 per 

Selecting downstream opportunities which customers to give the keys to our car  

Connect + Develop successes Consumers around the world have already realised the benefits of P G s Connect + Develop strategy. The following products and technologies are examples of the mutually beneficial collaborations we have established through external connections. 

PScC introduced Bounce, the world s first dryer-added softener, after acquiring the product technology from the independent inventor who developed the innovative fabric-care solution. 

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