Sales-qualified leads SQL

After a lead is accepted by sales, it needs to be qualified. SQLs are your golden tickets to be fast-tracked to your account executives to begin the sales process. Why is it important to truly qualify a lead Well, if you send bad leads to sales, they won t close deals and then both you and sales look bad. 

According to Salesforce, here is what you should look for when qualifying a lead to send to an account executive  

BANT The lead has the budget, authority, need, and the right timeline to make the right decision. 

Shows interest The lead seems very interested in your product or service. She has downloaded a variety of cissets, watched a demo, cmd had a positive interaction with your inside sales rep over the phone. 

Fits your buyer profile The iead has memy simiieirities to those that have purchased in the past. 

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Quantity of sales-qualified leads (SQLs) This number signifies the eimount of SQLs that your marketing tecim sends over to sales. These are leads that sales deems good and potentially sales-ready. In some places, this means when the sales depcirtment moves an opportunity to a next stage along the funnel. 

SAL to sales-qualified lead (SQL) Conversion from SAL to sales-qucdified lead... 

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