Rules of Thumb about the Context in Which We Function Entrepreneurship

Rules of Thumb about the Context in Which We Function Intrepreneurship 

Create the motivation first want to bring new products to the market. This is a high risk but vital activity. 

Ensure management commitment concrete, consistent and explicit. 

Set concrete and achievable goals with resources to support. 

Create the infrastructure a process (and reward system) to identify wirmers, develop a plan and market the new product. A major cause of failure of new products is marketing underestimating the competition, and overestimating the potential. 

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