Rules of Thumb about the Context in Which We Function e-Business

Rules of Thumb about the Context in Which We Function e-Business 

Develop consumer trust by knowing your product and customers, through careful design of the consumer-vendor 

Astutely select the informational content create value, be credible, be transparent, show company values and the real people behind the company by providing names and photographs, describe the company s achievements, address security concerns up-front, provide reassurance in case of fraud, give a privacy policy and let consumers be in control of their data. 

Continue to build trust after the purchase by giving different means of contact, by handling customer inquiries efficiently, and by giving feedback about the order. Provide great after sales service. 

Take your best people on developing e-business and take care of them. 

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