Readers with Your Blog Content

Gom0 from promotional content to thought leadership 

As 1 describe in Chapter 6, content in general is making a shift from the purely promotional to thought leadership. In order for your blog to be an effective educational resource, you need to embrace this trend. Your blog will never become a destination resource for industry professionals if you re always beating your chest and talking about yourself. Why would a lead who may 

An example of creative thought leadership in a blog post. 

MoOeis and emails and forms and posts What aspects of Markating Automation matter most spreadsheets, fields and dashPoards galore The more behavior, the higher the score 

Target-em, nurture-em cohvertthem all No lead left oehind, opp size large or maa A sprinkle of Puy-in from the Boss Just a dash of Jon s Secret Sauce 

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