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Pugh Matrix and

The Pugh Matrix and the concept of "controlled convergence" were invented by Dr. Stuart Pugh at the University of Strathclyde in Glasgow, Scotland. The basic idea behind the matrix is to discourage opinions and promote objectivity through the systematic elimination of inferior concepts and the elevation of superior concepts. [Pg.212]

See other pages where Pugh Matrix and is mentioned: [Pg.216]

See also in sourсe #XX -- [ Pg.105 , Pg.162 , Pg.168 , Pg.208 ]

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Pugh Matrix