Project Charter and

The Project Charter and Innovation Financial Management are two of the most important techniques in this book. After all, you can generate thousands of clever ideas, but if no one needs or wants what you have to offer then your time and money is wasted. Therefore, don t overlook the value of spending time up front, and throughout the project, continually verifying that your innovation is marketable, feasible, and able to bring your organization a profit. 

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