More economically developed countries MEDCs

Consumers in more economically developed countries (MEDCs) have become accustomed to the availabihty of fashionable clothing that may not actually be used more than a handful of times before being discarded or unused. The development of this throwaway culture has been attributed in part to the success of the major value retailers and the increasing availability of high-street clothing at relatively low retail prices. At the end of life, opportunities for the reuse of such value clothing can be limited if it quickly goes out of fashion, or has poor appearance retention, dimensional stability, or durability. 

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