Marketing Gasoline A Mature Product

Solid fuels such as wood, charcoal, coal, and biomass have been used occasionally for motor vehicles at times of scarcity. They are more suitable for large-scale stationary power plants under the watchful eyes of competent engineers, as they are too difficult to feed into the furnaces, and the fuels are too full of sulfur and ash that would corrode and foul the light engines. 

A typical gallon of gasoline sells for 3.00 per gallon, with the premium gasoline (Octane Number 93) commanding about a 0.20 premium over the regular gasoline 

Income, 10 Household Avg Households, 1(P Cars, l(f Miles driven, 10 Gallons consumed, 10 Gasoline cost, 10 Car/house Cost/house FueUincome, % 

---