Life goals, pursuit

The corporate sustainability (e.g. Zink 2014) or as in the present study, corporations ways to deal with the corporate sustainability means first of all to discuss the relevance of sustainability as the simultaneous pursuit of economic, ecological and social objectives (WCED 1987). The corporate sustainability (as a process) relies on following three basic ideas (e.g. Zink 2014) (1) The focus on human needs Human beings are in the centre of concerns for the corporate sustainability . They are entitled to a healthy life in harmony with nature (UNCED 1992) (2) The normative claim for intra- and intergenerational fairness as it was stated in the well-known definition of the corporate sustainability (WCED 1987) (3) The concurrent combination of economic, ecological and social goals these are three piUars of the corporate sustainability , which should be considered equally (UNCED 1992). 

The predecessor of chemistry, called alchemy, flourished in Europe during the Middle Ages. Alchemy was a partly empirical, partly magical, and entirely secretive pursuit with two main goals the transmutation of ordinaiy materials into gold, and the discovery of the elixir of life, a substance that would grant immortality to any who consumed... 

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