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Levitt, Theodor

Levitt, Theodore, Marketing myopia. Harvard Business Review, July-August 2004, pp. 138-149. (First published in I960)... [Pg.566]

Levitt, Theodore, 1983, The Globalisation of Markets, Harvard Business Review 61 (3), 92-102. [Pg.293]

See other pages where Levitt, Theodor is mentioned: [Pg.268] [Pg.343] [Pg.35]

See also in sourсe #XX -- [ Pg.35 , Pg.173 ]

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