Ford, Betty

Dupont, Robert, and Betty Ford. The Selfish Brain Learning from Addiction. 

Conspicuously absent from our model is the ability to use external commitment devices. Alcoholics sophisticated about their self-control problems may, for instance, choose to check themselves into the Betty Ford Clinic. Note that naifs would not use external commitment devices since they always believe they will behave themselves in the future. 

I understood how she might have charmed the pants off the media back in 1974. That was the year she went public with her own diagnosis and mastectomy. Until then, the C word was not discussed in polite company. Many women owe Betty Ford a debt of gratitude. She opened the floodgates for advocacy. She helped save countless lives. 

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