Flash Profile of fragrances perfumers vs consumers

The Flash Profile is a quick sensory descriptive method derived from Free Choice Profiling (Williams and Langron, 1984 Williams and Arnold, 1985). It was initially developed as a way to rapidly position products according to their major sensory characteristics (Dairou and Sieffermann, 2002 Sieffermann, 2002). The method allows semantic flexibility, since it does not rely on a consensual description. As a result. Flash Profile can be used to rapidly assess a whole set of stimuli, from which to extrapolate insights into the way subjects perceive factors under investigation (Ballay et al. 2003 Delarue et al, 2004). The method allows quick access to the overall sensory structure of a sample set, which is important in understanding the main sensory differences, or similarities, between products associated with a semantic description (Delarue and Sieffermann, 2004). 

Rapid Sensory Profiling Techniques and Related Methods. http //dx.doi.oi l0.1533/97 17 24225 7.3.401 

Rapid Sensory Profiling Techniques and Related Methods 

Would consumers be able to perform the same comparison tasks as the perfumers Would they arrive at the same product positioning, and would they be able to describe the fragrances with relevant attributes  

Two Hash Profiles were performed in 2005 with a similar methodology to compare perfumers and consumers perceptions and descriptions of the same fragrance set (Gazano et al, 2005). Experimental conditions, results and limitations are described in the following section. 

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