Factors Affecting Sensory Measurements

Flavor is the complex effect of three components taste, odor, and feeling factors. It is usually associated with the pleasure of savoring food or beverages and has, subsequently, suffered from considerable imprecision in definition. Flavor is a sensation with multidimensional components involving subjective and objective perceptions. The sensory perceptions are both qualitative as well as quantitative and, therefore, can be measured. Webster s New Collegiate Dictionary defines flavor as the ... quality of something that affects the sense of taste,. .. the blend of taste and smell sensations evoked by a substance in the mouth. This definition is correct, but incomplete, and should be redefined to include feeling factors. 

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