Extended Schools Programme

In 1978 this programme of science teaching was extended to all the 206 middle schools of District Hoshangabad. 

Children Challenging Industry project (Parvin, 1999) is a programme that involves primary school children learning science through a realistic industrial context, including an industrial visit. Here the context has deliberately been selected to extend beyond that which is immediately relevant to the child, in order to broaden the child s horizons and perhaps to influence her attitudes, in this case towards industry. Later in this chapter we discuss research into the effects of this programme on children s attitudes towards industry. 

It was Professor Neil Borden of ffarvard Business School who first coined the term marketing mix to describe the most important ingredients in marketing programmes. The best-known marketing mix is McCarthy s 4Ps - product, price, promotion and place. For service industries, the mix is often extended to include people and processes. 

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