Exploring Website Usability and Design

If you are only thinking in terms of raw lead generation and bombarding your viewers with a million calls-to-action in hopes of throwing some spe hetti at a wall and seeing what sticks, you will likely find that your website isn t very effective at actually generating qualified leads. 

Instead, think about how yon view a website. Where do you navigate to What are some excimples of where you have bounced off of the site due to poor usability Also, think of some websites that you really admire. Who does a good job at telling you exactly what to do and how to do it  

The key takeaway here is to make sure that your calls-to-action (CTAs) are clear and your content concise. 

A recent usability study conducted by Jakob Nielson, principal analyst at Nielson Norman Group, claims that website viewers only read about 28 percent of the text on a web pe e. Therefore, you need to make your point as quickly and concisely as possible. For instance, if you want to include a te line on your home pe e, make sure that it illustrates what your company does. Also, be sure to break up the text with headings and subheadings to optimize for website skimming. 

Themes dNcu wed induded content curebon. the democrab-satiem of eonieni, social med . social leiewsioii. d heipaig consumers deal with content overtoad 

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