Disney, Euro

Consider the case of Euro Disney. When Walt Disney Company built the park, one key assumption was that visitors would spend an average of four days in an onsite hotel. The average turned out to be only two days. Alone, this inaccurate assumption does not account for Euro Disney s initially poor return on investment. But it can be coupled with a host of other unverified assumptions that cost the company nearly 1 billion in losses during its first two years. 

Ratner D M, Adams E W, Disney M D, et al. (2004). Tools for glycomics Mapping interactions of carbohydrates in biological systems. Chembiochem A Euro. J. Chem. Bio. 5 1375-1383. 

Duval, R.-L. (1999). Euro Disney 2 les cadeaux de Chirac a Mickey. National Hebdo, 21/27 October. 

Guelton, S. (2003). Le partenariat public-privS dans une operation d urbanistne Euro Disney Resort (unpublished manuscript). Noisiel EPAfrance. 

Jacquin, J. (1993). Parcs de loisirs et developpement loctil deux experiences diveigentes le Futuroscope et Euro Disney. Laboratoires des mutations urbaines, 5, 37-54. 

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