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Customer Segment Requirements and Supply Chain Strategies

2 Customer Segment Requirements and Supply Chain Strategies [Pg.67]

Naturally, customer requirements and needs could also have been added to the attributes of customer segments presented above. However, it was decided to discuss them separately, highlighting the customer orientation that is advocated by today s supply chain management researchers. [Pg.67]

Descriptive characteristics Customer drivers Price Supply chain strategies Flexibility Lead time (high availability) [Pg.68]

Market winning criteria Cost Cost Flexibility Flexibility [Pg.68]

Market qualifying criteria Lead time Flexibility Lead time Quality Leagile Cost Lead time [Pg.68]




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Chain segment

Chain segmentation

Chain segmented

Customer requirements

Customer segment

Customer segmentation

Supply chain segmentation

Supply chain strategy

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