Customer Segment Requirements and Supply Chain Strategies

2 Customer Segment Requirements and Supply Chain Strategies 

Naturally, customer requirements and needs could also have been added to the attributes of customer segments presented above. However, it was decided to discuss them separately, highlighting the customer orientation that is advocated by today s supply chain management researchers. 

Descriptive characteristics Customer drivers Price Supply chain strategies Flexibility Lead time (high availability) 

Market winning criteria Cost Cost Flexibility Flexibility 

Market qualifying criteria Lead time Flexibility Lead time Quality Leagile Cost Lead time 

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