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Customer Segment Characteristics and Supply Chain Strategies

1 Customer Segment Characteristics and Supply Chain Strategies [Pg.64]

Duration of product life cycle Long Short Short [Pg.67]

Prevalent strategies in Introduction Introduction Introduction Growth Decline (dependent on market characteristics) [Pg.67]

Window for delivery (lead times) Dispensable Small Large [Pg.67]



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Chain segment

Chain segmentation

Chain segmented

Customer segment

Customer segmentation

Supply chain characteristics

Supply chain segmentation

Supply chain strategy

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