Conclusion — Supply Chains versus Functions

Acme s product line had both functional and innovative elements. End-users were looking to reduce their costs. This opened the opportunity for Acme to innovate, particularly in addressing the total system cost of 

The quotation is from Extreme Competition as quoted by Rich Karlgaard in the column Digital Rules, in the April 18, 2005, edition of Forbes magazine. The paper is available at www.mckinseyquarterly.com. 

Porter, Michael E., What is strategy , Harvard Business Review, (74/6) November-December 1996, pp. 61-78. 

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