Complementary assets

Complementary assets, 24 365 Complementary Metal Oxide Semiconductors (CMOS). 

Rothaermel, F. 2001. Incumbent s advantage through exploiting complementary assets via interfirm cooperation. Strategic Management Journal, 22 (Special Issue) 687-699. 

Christmann P (2000) Effects of best practices of environmental management on cost advantage the role of complementary assets. Acad Manage J 43(4) 663-680 Corporation (2014) Metsa Group corporation—sustainability report 2013, 67 pp. http //www. 

The creation of complementary assets is not always a direct response to the introduction of innovations. Complementary assets that have been designed for otlier applications can nevertheless facilitate the adoption of innovation designs not directly related to them. Complementary goods can include information and telecommunication infrastructure, retail networks and other types of infrastructure. New innovations use these general assets. For instance, purchases via the internet were facilitated by the use of credit cards. Countries in which credit cards are more common have a lead in the adoption of e-commerce services over otlier countries in which credit cards are slowly taking off (Economist 1998). 

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