Potential change, chemical, reduced materials

Chemical companies are also weak at looking for opportunities downstream of their own operations. Whilst most would recognise the need to understand the business of their customers, few look further downstream and try and understand their customer s customer. However, if your materials can reduce energy consumption or waste production in a final product, you reduce the costs further downstream and potentially change the value distribution across the entire supply chain. If you understand how your products are used downstream, you can share that value with your customers. 

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