Certification of promotional material

In most countries, before promotional material can be used, it must be approved or certified for use. This certification is often by a scientific service that must ensure the existence of the proper internal procedures for certification of promotional material. This, in turn, ensures implementation of the legislation and compliance with the self-regulatory code. 

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This book is NOT intended to centralise certification and approval of promotion and advertising in a global or international headquarters, thereby replacing country-specific approval and certification of promotional materials. 

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