Business Strategy and Competition

Products and services delivered to customers in a timely manner, increasing customer goodwill 

Before designing a new supply chain network or changing a current one, an organization must establish its mission, objectives, and goals, along with a business strategy. Each employee should understand the direction their leaders have set forth and how the business intends to 

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Figure 2.7 shows an exemplary analysis of strategic groups within the automotive industry. Here the two different demarcation variables which best distinguish the business strategy and competitive position of the company, product range and geographical scope, are used for the analysis. 

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