Bass diffusion model

Product Life Cycles Will the flow of information within firms, between firms and customers, and among customers alfect product life cycles Researchers have long tried to provide quantitative characterization of the rise and fall of products in the marketplace (e.g., the Bass diffusion model, see Mahajan et al, 1991 and Mahajan et al., 1995). If the Internet changes the underlying dynamics of product life cycles, then this will have significant impact on modeling and practice. 

Appendix A Relating Our Frame Work to Bass Diffusion Model... 

Mahajan, V., E. Muller, F. Bass. 1991. New Product Diffusion Models in Marketing A Review and Directions for Research. Journal of Marketing 54(1) 1-26. 

The Bass (1969) diffusion model relates, the number of new adoptions in period t, to cumulative past adoptions through the following... 

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