BASF sales growth

BASF s strategy in China appears to be paying off, with sales growth in Greater China averaging more than 20 percent each year since 1996. The company currently employs around 4,000 people in Greater China, 98 percent of them recruited locally. 

BASF is Still the sole producer of PY 138. The company is backward integrated in the synthesis of the key intermediate 8-aminoquinaldine, which is part of the BASF Verbund . Excellent technical properties and a competitive cost / performance ratio have formed the basis for the success of PY 138 since its introduction. A new 1000 tonnes/year plant came on stream in Ludwigshafen in 1999. The unit, which consists of two closed production lines connected in series, replaces an older line of lower capacity. It is managed by modern process control equipment and produces no effluent. This investment will help to satisfy the demand for PY 138 grades, sales of which achieved double-digit growth rates in the field of high performance paints and the coloration of plastics in recent years. 

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