Baby-boomer consumers

Several factors, such as advances in technologies, growing consumerism, and demand of baby-boomer consumers to look and feel young, contribute to the popularity of lifestyle drugs. Consumers want not only the absence of disease but also improvement of quality of life. Longer lifespans also give rise to a variety cf cosmetic and performance conditions that demand remedies. 

Baby boomers possess a higher level of education than any previous generation thus, the expectation is this cohort will be savvy consumers desiring the best proven treatments. Where daily life choices are more predictive of health status than genetic composition alone, the previous niche areas of applications and products for the aging is now a rampant growth industry spanning every conceivable field. 

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