A Lead Market Oriented Policy for Southeast Asian NICs

2 A Lead Market Oriented Policy for Southeast Asian NICs [Pg.263]

For instance. Southeast Asian countries are eager to develop an Internet and multimedia industry because this is seen as a fast-growing industry. But local demand for e-commerce is lower in Asia than in the United States because fewer people [Pg.263]

As was discussed in Chapter 5, identifying lead market potential is not an easy task. I have tentatively identified several potential lead markets for Southeast Asian countries by applying the lead market factors derived in this thesis. In this chapter I will discuss these industries and the relevant lead market factors which could make Southeast Asian countries internationally competitive. [Pg.264]

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