5KEYS

Enter 5KEYS , a holistic qualitative research paradigm emerging from the business practice of one of the authors (Batool Batalvi). The approach attempts to explore, in an efficacious, pragmatic way, the psychic apparatus of consumers in its various dimensions. In a typical 5KEYS study, the researcher uses any one. 

The study investigated six silos (five silos from the 5KEYS , one additional silo of elements about Golden Rice). 

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